How to Measure your Communication Programs

How to Measure your Communication Programs

For Communicators Working to Influence the Bottom Line : A Practical Manual for Maximizing the Effectiveness of your Messages and Media

Book - 1997
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Publisher: Irvine, CA : Sinickas Communications Pub., 1997
Characteristics: x, 346 p. ; 30 cm
Edition: 2nd ed
ISBN: 0966175700
Call Number: R 658.45 SINICKAS

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