The 5 Paths to Persuasion
The Art of Selling your MessageBook - 2004
It doesn't matter how smart your idea is, if you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of THE 5 PATHS TO PERSUASION. This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.
Publisher: New York : Warner Books, 2004
Characteristics: 240 p. ; 24 cm
Call Number: 658.45 MILLER
Alternative Title: Five paths to persuasion