Start With Why

Start With Why

How Great Leaders Inspire Everyone to Take Action

Book - 2009
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..."Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain whatit does; some can explain howthey do it; but very few can clearly articulate why. WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire..."--Jacket.
Publisher: New York : Portfolio, 2009
Characteristics: x, 246 p. : ill. ; 22 cm
ISBN: 9781591842804
Call Number: 658.4092 SINEK


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Jan 29, 2017

tl;dr version: Avoid, watch the 18 min TED talk instead.
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Sep 19, 2016

Sinek's basic premise is "if you don't why you're doing something, the how and what don't matter in the long run". Using both historical and contemporary examples, he illustrates how organizations find their why and also lose their why. Sinek also addresses the issue of how companies lose their legendary success after the founder leaves the organization. I especially liked his chapter "The Biggest Challenge is Success". Although some of his examples are a bit dated with a 2011 publication date, his basic assumptions and premises ring true.

WVMLlibrarianCathy Feb 16, 2016

A very positive book with an interesting perspective on the things that motivate people, make them happy, and feel successful in their lives. It is a more in depth look at the theory Sinek explains in his TED talk of the same name, and his website

Feb 26, 2015

I actually liked his follow up book better, but the principles that are shared within are all like "a - ha" moments that the reader will face palm themselves and be thankful that Sinek has finally put into words what they always felt: that the most successful among us are the ones who know WHY.

Dec 17, 2014

If you are an admirer of writers like Steven Covey, then Simon Sinek is an invaluable addition to the list. His Golden circle theory is well elaborated for individuals, entrepreneurs, organizations and even countries. Great examples of people of the "WHY" gene who inspire others to take actions and ideas that changed the world. It leaves us pondering though - Are the Why guys born so? Are there no people with both the why and How, or WHy, How and What genomes? Reminds me of an African proverb that you cannot learn to become left handed in old age. This is especially, if people with certain attributes are born with the traits. Everything the book says is believable and great. A little repetition in the middle of the book that slows my pace. But at the end, it gets over and surely, the book stimulates the why in me and what I do. A must read for leaders and leaders to be. And... they should not come back. Why should there be "I'll be back?"

Aug 23, 2013

This is one of those books that you have to OWN. It's such a great reminder to never loose sight of your beliefs. This book apply's to leaders in any field too! Highly recommended!!!


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Jun 14, 2017

Rizsheikh thinks this title is suitable for between the ages of 20 and 40


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