Creating A Successful Marketing Strategy for your Small New BusinessBook - 2010
"Readers will come away understanding how to create a complete, synergistic marketing strategy with the characteristics and elecments associated with successful startups, as well as an understanding of the sophisticated marketing strategy characteristics that lead to longevity in the marketplace. They will learn how to avoid errors that create lengthy delays in revenue generation or prematurely drain cash, and how to defend against large, well-established competitors. Numerous real-world examples are used throughout to assure maximum clarity. Note: This book is not aimed at mom-and-pop start-ups, but at serious entrepreneurs with high potential ideas who dream of creating sizable businesses. --Book Jacket.
Publisher: Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010
Characteristics: xi, 225 p. ; 25 cm
ISBN: 9780313382468 (hard copy : alk. paper)
Call Number: 658.802 STASCH