The New Rules of Marketing & PR

The New Rules of Marketing & PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly

Book - 2013
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Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
Publisher: Hoboken, N.J. : Wiley, c2013
Characteristics: xxiii, 439 p. : ill. ; 23 cm
Edition: 4th ed
ISBN: 9781118488768 (pbk.)
Call Number: 658.872 SCOTT

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