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Pitch Perfect

Pitch Perfect

How to Say It Right the First Time, Every Time

Book - 2014
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Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.
Publisher: New York : HarperBusiness, c2014
Characteristics: xi, 266 pages : illustrations, charts ; 24 cm
Edition: First edition
Copyright Date: ©2014
ISBN: 9780062273222
Call Number: 658.452 MCGOWAN


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Jul 30, 2018

I digitally stumbled across this book when I was looking for the movie Pitch Perfect. I like the simple way in which the book is written. There is nothing really earth-shattering about the content of the book, but it is really an eye re-opener. The book is practical as it highlights the everyday issues in communication, and also offers practical tips.

I find some of the names of the principles lacking. For example, the pasta-sauce principle. Well, what if someone grew up in India or Guatemala and is not familiar with pasta. Why not curry sauce or salsa? It would have been better to have a more generic concept for cross-cultural understanding. Nevertheless, the explanation was clear so I understood the concept.

The Draper Principle...that's also silly and cheesy. Not everyone watches Mad Men. I also did not quite agree with his explanation of Don Draper but still I understood the principle. Should have used a more universal figure.

The book was good enough that I created a summary of the key points on Word for future reference. It's an easy read and I would think would be a useful book to read for everyone.


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