How to Say It Right the First Time, Every TimeBook - 2014
Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.
Publisher: New York : HarperBusiness, c2014
Characteristics: xi, 266 pages : illustrations, charts ; 24 cm
Edition: First edition
Copyright Date: ©2014
Call Number: 658.452 MCGOWAN
Alternative Title: How to say it right the first time, every time