Small Data

Small Data

The Tiny Clues That Uncover Huge Trends

Book - 2016
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"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"-- Provided by publisher.
Publisher: New York : St. Martin's Press, 2016
Characteristics: x, 245 pages : illustrations ; 25 cm
Edition: First edition
ISBN: 9781250080684 (hardback)
Call Number: 658.8342 LINDSTROM

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l
larters
Jul 06, 2017

An absolutely fascinating look at how to market to populations around the globe. I became interested in it less as a marketing how-to than as an examination of comparative cultural norms and societal forces. It's a wonderfully worthwhile read for those curious about our increasingly interconnected global village, and the techniques used to sell products to various populations.

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MomofMac
May 08, 2017

Very good. Just not as good as 'Brandwashed"

s
sdbibliotech
Jun 03, 2016

Some interesting 'facts' about cultural and idealogical differences as well as preferences, but quite a few soft assumptions also. One has to take this book with a grain of salt and not take all the comments and assumptions as fact, as to do so would be more maligning to all those under examination in this volume.

4
411ninja
Apr 24, 2016

I am not a business person but I found the observations in this book very interesting. Easy to read non-fiction.

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