Ogilvy on Advertising in the Digital AgeBook - 2018
Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.
Publisher: New York : Bloomsbury, 2018
Characteristics: 288 pages : color illustrations ; 26 cm
Edition: First U.S. edition
Copyright Date: ©2017
Call Number: 659.144 YOUNG
Alternative Title: Advertising in the digital age