Marketing Nonprofit Organizations In Today's EconomyStreaming Video - 2015
The proliferation of nonprofit organizations coupled with a rapidly changing economy has resulted in fierce competition among these organizations to develop beneficial exchange relationships with clients. Aggressive marketing strategies have resulted in both positive outcomes like "partnering" and negative outcomes like "chugging." Focuses on marketing issues, problems, and strategies facing nonprofit organizations. Special emphasis is placed on charitable organizations.
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2015
Characteristics: 1 online resource (streaming video file) : digital, sound, color
Language Note: In English
Call Number: KANOPY STREAMING VIDEO