Marketing Nonprofit Organizations in Today's EconomyMarketing Nonprofit Organizations in Today's Economy
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Streaming Video, 2015
Current format, Streaming Video, 2015, , Available.
Streaming Video, 2015
Current format, Streaming Video, 2015, , Available. Offered in 0 more formats
The proliferation of nonprofit organizations coupled with a rapidly changing economy has resulted in fierce competition among these organizations to develop beneficial exchange relationships with clients. Aggressive marketing strategies have resulted in both positive outcomes like "partnering" and negative outcomes like "chugging." Focuses on marketing issues, problems, and strategies facing nonprofit organizations. Special emphasis is placed on charitable organizations.
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